Kinvest Produce had an incredible time at Fruit Attraction 2025 in Madrid showcasing premium Rwandan produce for export, at one of the world’s leading events for the global fruit and vegetable industry. The exhibition brought together thousands of growers, distributors, buyers, and innovators, creating an energetic space filled with new ideas and opportunities.
This year, we were proud to showcase a selection of fresh produce grown directly on our Kinvest Venture Partners farms in Rwanda. Our booth featured Passion Fruit, Fine Beans, Birdseye Chilies, Broccolini, Habanero, and Avocados, all grown with care, a focus on sustainability, and a commitment to delivering exceptional quality.
Fruit Attraction gave us the chance to share Rwanda’s agricultural strengths with international markets and to connect with partners who value traceability, consistency, and ethical sourcing. With rising demand for responsibly produced tropical and specialty crops, we were excited to demonstrate how Rwanda’s rich growing conditions, and our farmer-centered approach, position Kinvest as a dependable supplier for global buyers.
Our Head of Sales, Tom Callaway, spent the week meeting visitors, exploring potential partnerships, and answering questions about Kinvest’s work. Whether people stopped by to discuss sourcing, collaboration, or simply to learn more about the premium produce exported from Rwanda, we appreciated every conversation.
We loved our time in Madrid and were grateful for the opportunity to share the vibrant flavours and exceptional quality of Rwandan-grown produce with the world.
